Assignment agreements are used to transfer the trademark rights. After assigning the trademark rights to another party, its ownership will be given to the other party either completely (with goodwill) or for a limited number of products or services (without goodwill). It generally requires a one-time payment. Trademark assignment can also be done for unregistered trademarks. In spite of registered or unregistered trademark, the assignee has to apply to the Registrar within six months.
The owner of the brand can unlock the value of the brand by the trademark assignment. Whereas the assignee would get a better chance of entering a market with a well-known brand so he does not have to build a new brand name from scratch.
If you have any implications related to trademark, legal rights will easily be established through the deed. The Registrar will validate all the clauses in the agreement and publish the assignment in the Trade Marks Journal.