You are advised to keep an eye on all attempts of registering of a trademark that is extremely similar or identical to your brand name.
You need to follow three simple steps:
By registering a trademark, you are protecting your brand name. To make sure that you have it under control, you have to keep an eye on all attempts by other businesses and individuals to register similar trademarks.
While the registrar will also make sure before approving trademarks that it does not come under trademark infringement, it is not enough to ensure that no similar or identical brand names will be registered at all. So, you need to follow a trademark watch procedure. It will keep you updated of any similar brand names across the web or new applications at the trademark office.
The aim of registering a trademark is to declare your rights. A Trademark Watch will keep you updated of any similar brand names across the web or new applications at the trademark office.
To have full control on your brand value, you should know how your brand name and similar words are being accessed by the public. A Trademark Watch will also keep you acquainted of how your brand is being accessed by the public.